Crypto UX Boost: 60% Signup Jump in Just 6 Weeks

BayRock Solutions tackles challenges and turns them into wins. We partnered with a leading crypto app, known for letting users connect bank accounts, round up transactions, and invest spare change in cryptocurrency. Despite its popularity, the app faced usability issues that hindered user experience and business growth.

Case Study
Crypto UX Boost: 60% Signup Jump in Just 6 Weeks
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Value We Added

60%
Surge in Signups

We revamped the UI and improved the backend that led to a remarkable 60% increase in user signups in 6 months.

90%
Drop in Abandonment

We addressed root causes, achieving a staggering 90% reduction in abandonment rate for new signups.

Global Delivery Success in
6 Weeks

Our global delivery model ensured seamless collaboration, round-the-clock support, and a successful project outcome in just 6 weeks.

Challenges

Usability Issues

Challenges in UI led to significant hurdles for the users, causing a high abandonment rate during sign-up.

Fragile Backend Processes

Backend instability led to frequent failures, contributing to an overall poor user experience.

Redesign for User Experience

The customer required an application redesign to address usability and backend issues, aiming for a more robust, user-friendly experience.
Approach
We leveraged our global delivery model and a stack of technologies, including Go, Java, NodeJS, and API gateways to tackle the multifaceted challenge in the following steps:
. Usability Testing
  • Conducted comprehensive usability testing on the existing app
  • Identified user pain points for targeted improvements
. Usability Redesign

Interested in reading the entire case study,
Download the complete case study now.

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